I get daily emails from Groupon. So far I haven’t bought anything from them (though I probably will at some point). I think the main reason I get them and look at them every day is because whoever writes their copy is clearly insane. They could simply write, “Here’s a thing, buy it,” but instead they have these little intros for each item. Some are funny while some are simply over the top bizarre. Here are some recent examples:
For a discount Thai dinner:
Thai food is apparently internationally famous and whether chilli-hot or comparatively blands, harmony is the guiding principle behind each dish.
For a TV:
While sadly a watched pot never boils, it’s a mercy that a watched TV doesn’t.
For a massage and dinner combo:
A few days ago I tried to buy a transparent Octopus case, but I just don’t know where to get one. It’s funny because you think it’s easy to get a plain one, but it’s not.
For a dinner combo:
Okay, so we read your Facebook statuses, about how you’re upset with your co-workers, annoyed with your boss, and are sick of working overtime without compensation. Or are those statuses really yours? Why complain on Facebook when you could be enjoying a gourmet meal?
For a vegetarian dinner:
Exercising and regularly eating vegetables are the building blocks to healthy living, unlike lying in intersections while munching on plastic bags.
For, ahem, skin whitening treatments:
Smooth skin is like freshly frosted birthday cake: it looks so delicious that no one cares how old you are.
And then, the same day, for facial treatments:
Smooth skin is like a beautifully made birthday cake: eminently lickable and perfect for disguising one’s true age. However, the pressures in life can get to us and make our face and body lose that natural glow.
For a trip to Taipei:
Mentioning a melting pot at a cannibal convention is usually not the best of ideas, much like playing Russian Roulette with a fully loaded gun.
For iPhone cases:
Whether tap dancing, lassoing cows or sitting in the dunce corner, it’s a scientifically proven fact that everything is more fun if done wearing a hat.
For iPhone speakers:
Despite how al dente a plate of spaghetti is, it will not taste delizioso without the Neapolitan or truffle cream sauce on top. The same applies to a rock song: it will not be grungy to the ears and make you feel your blood boil without a heavy-bass, high-fidelity speaker.
For spa treatments:
Much like a tough steak, the human body’s road to ripeness involves tenderising the meat, thoroughly coating it in an aromatic marinade, and topping it off with a shower of tangy barbecue sauce. Explore a sauceless option for soothing the skin …
For a hotel in Shanghai:
Statistically, home is the place you’re most likely to fall asleep under a running lawn mower or spontaneously combust while trying to slow dance with a running lawn mower.
For a royal carviar [sic] facial treatment:
Tired faces can accidentally reveal thoughts and feelings we’d rather keep secret, letting our crushes know how we really feel and taking all the fun out of charades.
For a medical check-up:
The body consists of 3 parts – the brainium, the borax, and the abdominal cavity. The brainium contains the brain; the borax, the heart and lungs; and the abdominal cavity, the bowels, of which there are five – a, e, i, o, and u.
Dinner for two:
A marriage between two cuisines is preferable to a marriage between two clones of Arnold Schwarzenegger, a process that eventually results in a baby reared on raw egg and a terminator suit.
Another dinner for two:
Before fishermen discovered the edibility of fish, they used each catch as bait for larger species, hoping in the end to hook the biggest fish of all—friendship.
So, to Groupon’s copywriter, as soon as you post a deal for some of whatever it is you’re taking, I’ll buy two!