First off, as most of you know by now, every year Apple announces new iPhones and iPads and every year I write “hmph, not that much, not going to bother” and then get the fever and rush out to buy it as soon as I can. So I’ve given up pretending to resist. I want the new iPhone 6.
The livestream of the Apple event introducing the new model was a total mess for the first 30 minutes. First of all, someone please tell Apple that it serves no one in any positive way to require that you use the Safari browser to view the livestream. It’s just spiteful, short-sighted, stupid.
Also there was some sort of error in the control booth so for the first 30 minutes or so, anyone who did manage to watch the livestream heard the Chinese translator, her voice mixed louder than Cook’s. I thought at first it was some geo-checking thing happening only in Hong Kong; it turned out it was global.
It’s really a shame that a company that’s been doing this for so long – and that was introducing what appears to be some really good stuff – should be set back by these avoidable errors.
So the deal in Hong Kong was that 3 PM Friday, you’d be able to go to the Apple web site and reserve up to 2 phones for delivery starting on September 19th. But the store was down until almost 3:40 PM. When it did finally open, it wasn’t working properly probably due to a large number of people hitting the site.
For me, it meant that I could reach the site, could choose what I wanted to buy (iPhone 6, space grey, 128 gig)(my wife said the gold color was unlucky for me since I’d never lost a black phone and I think the Plus is too large for my purposes) but then hitting the “select” button would just bring me back to the beginning of the process again. The phone never went into my shopping cart. Note that I was trying to do this on a MacBook and using Safari, with no luck.
Over at Twitter, I saw tweets from a lot of people having the same problem.
And yet, each time as I refreshed the page, I’d see the delivery date slipping. September 19th. Then 1 to 2 weeks. Then 3 to 4 weeks. Then “currently unavailable.” The pre-orders sold out within two hours.
One friend of mine told me she finally had success when she switched from trying to order on her PC to ordering via the iPhone Apple Store app. She has multiple iTunes accounts and ordered four phones.
The major reason for this is China. I don’t believe they’ve announced the release date for China yet – probably due to extra time needed to clear some regulatory hurdles there. So that means, once again, that everyone in China is trying to get their iPhone from Hong Kong.
The Chinese language HK newspapers published the prices that the shops in Mong Kok would pay for new iPhone 6s and 6 Pluses. The 64 gig 6 Plus, for example, they’d buy from you for HK$13,000, a hefty profit over the retail price of just over HK$7,000. Presumably they will try to sell it for up to HK$20,000, at least initially.
So not only is everyone in China trying to get one, everyone in Hong Kong is buying as many as they can, figuring if they can sell a couple of them up at Sing Tat in Mong Kok, they can make a nice sum of money.
Apple does not seem to have anticipated any of this. So while the iPhone 6 didn’t immediately sell out in the U.S. (at least insofar as I can tell from the Apple blogs I follow), in Hong Kong pre-orders were exhausted within two hours, with no word as to when the process will resume.
On the 16th, you can start to use the app to reserve phones for in-store pickup. As I recall from last year, ordering starts at 8 AM and each day orders were sold out by around 8:02 AM.
Since I don’t want to extend my mobile phone contract by another two years or pay a premium in Mong Kok, if I’m going to get one then I’ve got to buy it direct from Apple. I find that I really miss my 5s (lost in a taxi in Manila in August). The fingerprint sensor was a huge thing for me. I’m almost tempted to go and buy a used 5s – the market will probably be flooded with them very soon. When I lost the 5s, I knew it was just a month before the 6 announcement, so I was hoping I could have the new one in hand soon after that. I should have known better. I think I’ll be lucky if I can find one before November.
In case you didn’t already know this, U2 has their first new album in 5 years and Apple arranged to give it away for free to everyone who has an iTunes account. That’s roughly half a billion people. Billboard reports that Apple will be spending $100 million on the marketing of this album. No word on how much they paid to U2 for this.
The thing is, everyone who has their iDevice set to automatically download purchases found the entire U2 album installed on their device, essentially without their permission. This has pissed off a lot of people.
And that leaves the question – why U2? Sure, they have a long standing relationship with Apple. They can still sell a fair amount of records but they’re far less consequential or notable than they were 10 years ago or more. With Apple upping their music game with the Beats acquisition, one wonders why they didn’t pick something more current (as Samsung did with their huge Jay Z stunt). My guess is that this was chosen as an album least likely to be found offensive by most people. The album itself? Pretty much of a piece with their last 2 or 3 albums. If you liked those, you’ll like this. I’ve played it once so far. It’s okay only.
Note that it’s Apple Watch, not iWatch. Looks like Apple is finally moving away from the “i” branding on mobile devices?
Ben Thompson has an interesting take on the introductory presentation. He notes that when Steve Jobs introduced the iPod, iPhone and iPad, Jobs spent a fair amount of time describing the need for this kind of device before revealing the device itself. Tim Cook took a different approach, showing the Watch right away and leaping into the description.
On the one hand, it might be easy to say that this is because Apple can’t speak to what niche this is filling, that they’ve done it simply because they’ve sensed there’s a good potential market for one.
On the other hand, in true Apple fashion they appear to have put a lot more thought into how such a device would function than any of their competitors.
There are three different models at two different sizes each. Apple only announced a “starting at $349″ price. They also didn’t announce the date it would be available, only that it will be out next year. I’d say they did this to get 3rd party developers working on apps and also because it will probably put a major dent in sales for Jawbone, Fitbit and all the others currently out there. Apple also didn’t say anything about battery life – reports are that it will need to be charged daily.
All of the fitness tracking stuff – well that’s a proven market with lots of players in the space already. Forget sleep tracking if this needs to be charged daily.
The stuff with doodles and emojis, I think that’s clearly meant to be pitched at a generation that has abandoned wrist watches. Give “the kids” something cool to play with and they’ll start wearing watches again.
My initial take on the watch is why would I spend $350 or $500 for a device to wear on my wrist that in large part is only replicating the functionality of the phone that’s already in my pocket? Also, these days, you buy a watch and you know it’s going to last for 2 or 5 or 20 years. Just put it on, change the battery once a year, you’re done. You know that Apple will announce new models of this every year – do you want to upgrade your watch annually just as you do your phone?
Derek Thompson over at The Atlantic has written the most interesting piece I’ve come across so far on why the Apple watch could be a huge success. He reminds us that many analysts predicted the iPhone would be a failure. And that the Watch may be a new category of technology rather than just something that extends the current category.
Our projections of a piece of technology that’s just been invented don’t matter compared to the factors that actually drive adoption, like widely read reviews and the user experience of your colleagues, friends, and family.
Me? I’m not going to say that I won’t get one. I’m going to wait until it comes out. I want to read the reviews, I want to see how the apps are functioning and extending its usefulness.