Daily Archives: April 5, 2010

The iPad Gold Rush?

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It’s old news that a handful of developers struck gold by getting into the iPhone app store early.  Applications that were either useful or ridiculous made some people millionaires over night.  Now people are hoping that lightning will strike twice with the iPad and they’re probably right.  There’s an overview of this in the NY Times.

While the iPad will run the 150,000+ iPhone apps already in the online shop, conventional wisdom has it that the graphics don’t scale well to the larger screen.  So in addition to new app development, developers are creating “HD” versions of existing iPhone apps for the iPad.   All well and good.  Except that many of these apps that cost just $0.99 for the iPhone version are $4.99 and $9.99 for the iPad version.  They’re basically the same code underneath the hood, only the graphics portions have been upgraded.   So my question is: why charge 500% or even 1,000% more to people for more pixels?  The answer is, because they think they can.  Or at least they’re going to try and see how it works out.  My perspective is that at $0.99, almost any app is an impulse purchase, something I don’t even need to think twice about.  At $5 or $10, I’ll be thinking long and hard about clicking that “buy” button.

Media content providers are also going gonzo over the iPad.  They’re coming up with iPad-optimized e-versions of dozens, if not hundreds, of newspapers and magazines.  For me, to some extent this is a good thing.  American and British magazines typically sell in Hong Kong for double their cover price.  If I can access the same content on the day its published at a reasonable price, it makes sense for me.

But the NY Times will be charging $20 per month for an iPad subscription to the paper.  The Wall Street Journal will be charging $17.29 (and they’ll probably get it).  I’ve noticed that some magazines will be charging $5 for a single issue on the iPad.  Men’s Health Magazine is a good example.  If you live in the US and subscribe to the physical magazine, you get 10 issues for $15.  They have a free iPad app that gets you limited content.  If you want the full magazine on your iPad, you pay $4.99 per issue – that’s $50 per year!  They have no printing or distribution costs for this so where is the justification for this higher price?   Reviews of the $4.99 magazine in the iTunes store say that there is no enhanced multimedia content (except for some of the ads) and that it simply looks like a poorly scanned PDF of the magazine.  Thanks but no thanks.

Journalist Kevin Anderson has a nice piece on iPad pricing from media companies.  He calls it “a last act of insanity by delusional content companies … a set of pricing models that deliver marginal value for premium prices and show very little that differentiate themselves from the web experience,” in case you were wondering which side of the fence he falls on.

It’s early days.  The pricing models will no doubt (and hopefully) change as time passes.

Meanwhile, my iPad is scheduled to ship “by” April 12th.  Reports are that despite selling an estimated 700,000 iPads in the US over the weekend, Apple did a good job of anticipating the demand and most stores still have stock. So perhaps mine will ship earlier.

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Bad Movie Sunday

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Not in the mood for much today and so a couple of movies.   And now, not in the mood to sleep and can’t think of what else to do, so a couple of reviews.

I dislike Nicolas Cage.  I like Werner Herzog.  And I loved Abel Ferrara’s Bad Lieutenant.   So I figured, why not watch Herzog’s Bad Lieutenant: Port of Call, New Orleans?  Neither a remake nor a sequel, this film is about a different bad lieutenant and gives Cage plenty of space to chew the scenery.  He takes drugs (lots of them), gambles, associates with drug dealers and murderers, he basically does whatever he wants.  I honestly didn’t see the point of all this.  There are some good comic moments and a few times when the movie goes as far over the top as I hoped it would, but it doesn’t do that enough.  I know this scored highly with critics but I was hoping it would be a better bad movie than it turned out to be.

Following that, a total waste of time called Ninja Assassin.  Why did I watch it?  Because I foolishly thought that with Joel Silver as exec producer and the Wachowski (Brothers? Sisters?) siblings as producers, they were setting out to make the ultimate ninja action film.  Sorry, no, they didn’t.  Starring Korean pop star Rain and legendary action star Sho Kosugi (who sounds like Darth Vader here), the film commits the First Sin of Action Films – the action is badly shot and poorly edited.  You can’t see much of what’s going on and you’ve got little idea of who is doing what to whom, but by the final third of the film you no longer care.  And why was this set in Berlin?  I guess they filmed there for a tax break – you certainly don’t get to see much of the city.  An Ultimate Ninja film would possess some degree of gravitas but this one has none – there is no great tragedy or redemption here, just a silly script and too many digital effects.  In the final 15 minutes, if you’re like me you’ll find yourself reciting every line of the predictable dialog a split second before a character on screen does.  Worse, the last shot would seem to be setting this up as a franchise.  I hope that doesn’t happen.

Last week we caught up with Shutter Island.  Now I’m a huge Martin Scorsese fan.  His work has been hugely influential in terms of how I see and experience films.  And yet, I haven’t really liked much of what he’s done in the past 15 years.  So I approached this film with caution.  The trailer made me think it was going to be a simple genre film, perhaps elevated to artistic levels and as the film moved forward, I started to believe that could indeed be the case.  There’s this sense of control and technical mastery evident in every shot.  ”Oh, my, Scorsese has made his Shining!” I said to myself.  There are enough clues sprinkled throughout the film so that you should be able to guess what happens in the final third and yet it’s fun getting there.  And there’s enough ambiguity at the end to make you wonder about what you saw and what is liable to happen next.  If it’s not a great film, and it definitely isn’t, it’s not an embarrassment to anyone involved and if I’m in the mood for some Scorsese and not reaching for Mean Streets, Taxi Driver, Raging Bull or Goodfellas, well at least I’d pick this before Gangs of New York or Departed.

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