What Am I Missing Here?
Posted by SpikeDec 22
Stuck in bad traffic, nothing to do, thinking back to this post from earlier today. I admit I never studied economics in college and I don’t have an MBA but I do know a little something about business. So the more I thought about this, the less I understood it.
Emperor buys a 1,200 square foot shop for HK$843 million. In turn, they rent it out to one of their subsidiaries for $1.4 million per month. That works out to $16.8 million per year. Under what possible system of economics does this make any fiscal sense? “The acquisition was prompted by the investment value of the location and a basic need for the shop,” said a source.
I mean, if they’re hoping to make the money back from rent, that’s gonna take 50 years. If they’re buying it as an investment, as something to hopefully resell in the future, that’s a pretty darned speculative play for almost a billion dollars. And what about the cost of funds? Maybe they were able to pay for this outright thanks to deep pockets. Wasn’t there some other way to spend a billion bucks and get a higher rate of return?
I do get the fact that this location is ground zero for the mainlanders who come to HK with paper sacks filled with cash, buying Rolexes and gold by the ton. I’ve got little doubt that this shop can pay $1.4 million a month in rent plus overhead and expenses and still turn a tidy profit. But enough profit to justify that scale of investment?
It just doesn’t add up.
Emperor Group is a privately held company. They don’t have to answer to anyone on how they spend their money. Though it does make one pause and wonder what else they might have done with a billion dollars, either for their own good or for the good of Hong Kong.
Their web site does make prominent mention of a charity foundation. “The foundation has made an accumulated donation of more than HK$100 million over the [past 12 years].”
I suppose $100 million is nothing to sneeze at. But something smells a little bit off here. Or have I missed something?



8 comments
Comment by LT on December 22, 2009 at 10:09 pm
Yeah – I thought that something stank about it.
We’ll find out it has good Fung F’Shui or some BS – or more likely some rich 2@ thought that swinging the company dick around was good to show off.
Comment by cows on December 22, 2009 at 10:25 pm
Emperor International Holdings (163) bought the shop and is a publicly listed company. Same company that owns that prime piece of beachside land in Repulse Bay that has been empty/under development for years.
Comment by T on December 22, 2009 at 10:37 pm
that means they expect a spike in rent in the coming years?
Comment by powmarday on December 22, 2009 at 11:05 pm
lets say theri total overhead is 2 million per month or 67K per day. If the margin on a high end watch is 20% then they only need to sell 335K worth of watches per day – maybe 7 or 8 watches. I reckon they could sell up to 20 per day. Makes sense to me. Just wish I had the 800M to buy the shop
Comment by Narly on December 23, 2009 at 11:01 am
I suspect that they’ll sit on it for several years until some clueless but well trained moron in the civil service decides that they need that particular spot for a “Heritage” Project.
The government (I refuse to capitalise the ‘g’) will then put together a “think tank” to decide what to do with the spot, and the obvious conclusion will be that they simply have to purchase the land from the Emperor Group at “market rate” – which will no doubt be roughly double what the Emperor Group paid for it.
Comment by Spike on December 23, 2009 at 2:40 pm
Makes about as much sense as any other theory.
Comment by Gerald on December 23, 2009 at 3:28 pm
What are you missing? Albert Yeung, the boss of the Emperor Group and one of our most notorious thugs…….. (See Net for details)
Comment by Spike on December 23, 2009 at 3:30 pm
I’m well aware of who he is. And I’m aware that he would not spend a billion dollars unless he smelled a profit. I just don’t see where the profit is in this situation.