Journalist Ken Auletta recently published a new book that’s getting attention in certain circles, Googled: The End of the World As We Know It.

He pulled one chapter from the book, saying it was “not organic to the book’s purpose.” But he liked it enough to publish that “missing” chapter online and it’s a good read. Found via All Things Digital, it features 25 things he’s learned from covering Google and media in general.

While they may seem somewhat obvious, I note that most of these things were completely fucking missing at my former place of employment. Things like:

  • Passion Wins
  • Vision is Required
  • A Team Culture is Vital
  • Treat Engineers as Kings
  • The Speed of Change Accelerates
  • Adapt or Die
  • Don’t Think of the Web as Another Platform
  • Don’t Ignore the Human Factor

Of course Auletta’s article isn’t merely a list of bullet points. There’s full explanations for each of these. A very good read indeed!

Hongkie Town
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