If someone adds me on Twitter, I will generally take a look at their profile and their most recent tweets. If it looks interesting enough, I add that person. And if that person lists a web site on their profile, I’ll check it out.
This morning, I was added by charlesfrith. He’s got 1,173 followers on Twitter. I’ve got 116. He’s in Hong Kong and has a blog I’ve never heard of, Punk Planning. I’m not aware of any blog that I subscribe to that links to him. And I don’t subscribe to any of the blogs he links on his page; haven’t even heard of them.
In one of his recent posts, he publishes this chart of his recent Feedburner stats:

I rarely check my stats on Feedburner, but I did after seeing that. And here’s what I saw for myself.
- 67 subscribers (on average)

In terms of direct hits on my blog, I seem to average about 500-600 unique visits per day. So somewhat less than 10 times the number of people coming here in a browser as opposed to a reader. If that kind of ratio is universal (and I have no reason to believe it would be), does that mean that his blog is getting 10,000 unique visits per day?
Like my blog, his blog is all over the map in terms of subjects. Some stuff related to his occupation, some stuff related to t-shirts he’s wearing or stuff he’s lost in taxis, a bit of politics, some books he’s read, lots of links posted on del.icio.us with a couple of lines of commentary. Googling his name doesn’t reveal anything special.
So how is he drawing so many people to his blog? (For one thing, most of his posts are a lot shorter than most of mine.)
Okay, my blog is not a commercial enterprise (neither is his). In my 4 (or 5? or 6?) years of blogging, I’ve earned all of US$100 from AdSense. So in theory, I shouldn’t get too worked up over comparative numbers.
Of course, ego is involved. I write what I write the way I want to write it and I’m happy with that but of course I’m happier knowing that people read my ravings and droolings and sometimes feel stirred (or pissed) enough to want to comment.
And then again, now that I am unemployed, I find myself thinking more and more about the “Spike” brand and how I might turn that into a career with a reasonable rate of return. My blog, my column in BC, my investment in the PASM Workshop, a relatively good network of contacts across a broad spectrum – I think I’ve laid the architecture for something, even if I’m still not sure what that something is.
(And while I wish I had a more unique handle than “Spike,” the fact is that it’s a nickname I’ve been using since 1991, when it was bestowed upon me in a sarcastic fashion by a VP in the bank I worked for at the time, and I held onto it as a tiny act of defiance.)
I just downloaded to my Kindle the first chapter of a book titled Crush It!: Why NOW Is the Time to Cash In On Your Passion by Gary Vaynerchuk. Yes, a difficult to spell last name and a vaguely obnoxious title. I read that first chapter and it seemed like it was all surface, all pop self help superficial crap, all 160 pages of it. But it’s number 48 on the Amazon best seller list, not too shabby. And of the 89 reviews on Amazon, 74 rate it at 5 stars. And one of the quotes about the book on the Amazon page is:
“Gary was the first person to push me on the importance of personal brand and transparency – this was months before anyone was talking about it, he’s always two steps ahead of anyone else.” (Kevin Rose, Founder of Digg.com )
So maybe I ought to take this book a bit more seriously.
Well, I’m leaving for the US tonight. I’ll be spending much of the time sitting in my mother’s apartment in Da Bronx without much to do, which means giving this subject a lot more thought.
One thing I may need to do is to stop hiding behind this “secret identity.” It was convenient for years because I didn’t want people in my workplace to know about the blog or the column, as I frequently covered topics related to my industry in a way that people would have frowned upon. But now I don’t have a job, so that’s no longer a concern. And the Spike HK Facebook profile has 123 friends, while under my real name I’ve just added my 400th friend there. So that’s something else I need to think about.
Your thoughts on any of the above (or anything else that’s on your mind) are always appreciated.