I’m not surprised that this article over at All Things Digital points out that Twitter is having a hard time maintaining user loyalty. It seems that up to 60% of people who register for Twitter don’t come back after the first month.
The article does mention that a large percentage of that could be due to people accessing Twitter via a variety of 3rd party clients rather than visits to Twitter’s web site. (Though to me, one of the things that says is that it is going to be next to impossible to make money off this service, if people who use it don’t even visit the web site.)

Look at the spikes on Twitter’s line, whereas usage on Facebook and MySpace is clearly more consistent.
I stopped using Twitter after a month, but after a few months I returned. I’ve got Twinkle on my iPhone and have TweetDeck installed on my PC. My stats say that I’m following 37 people and that 34 are following me.
The thing is, 99% of what I’m getting in tweets from the people I follow is of no interest to me. I don’t follow anyone who’s tweeting stuff like “just had breakfast” or “going to bed now”. And I try not to tweet nonsense like that as well. But most of what I’m getting isn’t really grabbing me, stuff like: KPMG’s global chair of comms & mobile, sean Collins: “mobile users are willing to take ads in exchange for free music downloads.” Little one line micro-blogging attempts with no commentary or analysis? I’ll pass. At this point, when someone adds me, I’ll check out their feed to see if what they’ve been tweeting is of potential interest to me.
The fact remains, I get more useful information via comments to my blog.
I can see how I might use it to promote myself – if more people were following me – by linking to the blog, to my pieces in BC, my upcoming job search or attempt to start a business, etc. But with just 34 followers, I ain’t gonna be setting the world on fire any time soon.
I don’t think Twitter provides tools to make it intuitive to find people whom I ought to follow. A list of people they suggest I follow includes the Dell Outlet Store, JetBlue Airways, Al Gore and Alison (hi there, i’m ali. i’m in a band called a fine frenzy. life is funny. let’s have a laugh).
And, as you’ve no doubt read, the current swine flu scare has created an incredible amount of misinformation circulating on Twitter.
So I don’t get it.
But feel free to suggest Twitter tools or people you think I should follow to get more practical use from the thing.












Hi, I’m Spike. Born and bred in The Bronx but I've been calling Hong Kong home since 1995. I'm a corporate IT professional, music and film critic and aspiring photo-journalist. I've been writing Hongkie Town since 2004 and have been writing the "Spike" column in BC Magazine since 2006. You can follow me on Twitter



