When I first announced plans to move to Hongkie Town, some people said to me, “wow, you must really like sushi!” “Yeah,” I’d answer, “but what does that have to do with it?” I can’t tell you over the years how many bits of mail have come to me addressed to “Hong Kong, Japan.”
So today, watching the Oscars, they have this off-stage announcer reciting trivia pre-written for her to kill time as the winners made their way to stage. And when Departed won the award for adapted screenplay, she cheerfully announced that it was a remake of the “Japanese film Infernal Affairs.” I would have done a spit take only I wasn’t drinking anything at the time.
Aside from that gaffe, the only real “surprises” were Alan Arkin beating Eddie Murphy for supporting actor and some German film beating out Pan’s Labyrinth for foreign language film. With Warner Bros winning for best picture and best animated feature, it would have been a nice trifecta had Pan also won.
The only thing more boring than the Oscar ceremony would have to be the commercials on TVB. For the pre-game shows and the first hour or so of the Oscars, there were tons of ads, but all of them unpaid ones – idiotic public service announcements and promos for other TVB shows. Eventually there were paid ads for a jobs web site and a Brit singer.
The ads that TVB produced for themselves were so godawful that it was beyond belief. The one most often shown was to promote the prime time repeat of the Oscars. First of all, if you’re watching the show, why the hell would you watch the repeat? The ad itself featured some tacky family sitting at a dining table. The maid comes to remove the plates and the husband and wife inform her that she has to leave the food on the table because the Oscars will be re-shown later. I think this ad was written by a seven year old.
They were promoting the fuck outta Ugly Betty but for some reason did not show any footage of the actual show. With the local premiere less than a month away, I can’t imagine that they didn’t have footage to show. Instead they’d spent money to take some local actress, fit her with fake braces, dress her in some approximation of Betty, and have her stand in the street and scream at people that “ugly is the new beautiful.” This looks like it was written and directed by nine year olds.
Most inexplicably, they had multiple ads for Prison Break, and while one featured clips from the show itself, another featured specially shot footage in high contrast, grainy black and white of HK people standing in wet alleys trying to look like they had just broken out of prison. What was the point of spending the money to produce this? This one looked like it was written by an eight year old and shot by an older, somewhat talented sibling.
All of that may pale, however, next to a PSA asking people to drive courteously. The ad featured humans dressed to look like the kind of stuffed toys you might win at a carnival. So there was a mini-bus driven by a giant rabbit and a car driven by a giant dog and so on. This looks like it was written by a four year old.
Another ad featured a bartender handing a beer to an invisible customer and a pregnant woman sitting on a sofa and crying. This turned out to be an ad suggesting people quit smoking. This was nicely shot and cut but the content only a tenuous connection to the message, especially since every bar I go to still allows smoking. (Note that the new Bulldogs in Wanchai is 100% non-smoking. I shall not be returning there.)
It’s one thing for TVB to create stupid ads but these PSAs are examples of my tax dollars “at work” – wasting money creating useless nonsense.
Or is the cultural divide so vast that I don’t understand that this kind of thing will actually attract the attention and engage the interest of local adults?
But, should I be faulting our local officials for creating such stupid content when my fellow countrymen don’t have a fucking clue where Hong Kong is?



Hi, I’m Spike. Born and bred in The Bronx but I've been calling Hong Kong home since 1995. I'm a corporate IT professional, music and film critic and aspiring photo-journalist. I've been writing Hongkie Town since 2004 and have been writing the "Spike" column in BC Magazine since 2006. You can follow me on Twitter



